About
Turning Fortune Cookies into Marketing Gold
OpenFortune transforms the traditional fortune cookie into a powerful advertising medium, delivering engaging, high-impact brand messages to millions of consumers. By pairing brands with a unique and memorable format, OpenFortune ensures that messages are not just seen but also shared, sparking conversations and creating lasting impressions.
The Challenge
Big Ambitions, Small Marketing Team
OpenFortune’s marketing team knew the importance of content marketing, not only for building awareness but also for driving leads and closing deals. Yet, as they focused on direct response marketing, their storytelling and mid-funnel content began to fall behind.
With clients ranging from Verizon to Liquid Death, OpenFortune knew that their stories and successes needed to be showcased effectively to maintain momentum.However, like many startups, their in-house team was stretched thin, and hiring a full-time content manager wasn’t in the cards. OpenFortune sought a content partner that could seamlessly integrate with their team, take ownership of content strategy and execution, and elevate their presence across all channels.
The Solution
Scaling Content with Third Wall
Third Wall Creative stepped in to solve the problem, operating as a seamless extension of OpenFortune’s marketing team. Third Wall designed and executed a comprehensive content strategy that addressed OpenFortune’s needs across the entire funnel. This included:
Full-Funnel LinkedIn Strategy: Daily execl-led LinkedIn content targeted toward OpenFortune's core ICP.
End-to-End Case Studies: Crafting in-depth customer success stories for clients like Jockey and Liquid Death to showcase impactful results and build credibility.
Targeted GTM Content: Creating long-form assets tailored to OpenFortune’s ideal customer profile (ICP), addressing their pain points and objections to increase win-rates.
Newsletter Development: Launching and managing OpenFortune’s newsletter to nurture leads and maintain a consistent connection with their audience.
Third Wall’s proactive approach didn’t stop there. The team handled backend tasks, such as uploading case studies directly to the website, and often resolved issues before they were even flagged.
“Randy and his team solved problems before we even pointed them out,” said Jaffin. “They hold themselves to a high standard, and I completely trust them to act on my behalf.”
“We were looking for someone we could trust, someone who understood our voice and value prop quickly. Third Wall delivered all that and more.”
Result
Our Results
With Third Wall’s support, OpenFortune transformed its content strategy into a scalable, high-impact engine. Over six months, Third Wall helped OpenFortune achieve a 10x increase in impressions across all organic digital channels, while saving the team over 40 hours per week.
One standout example of this success came from a viral announcement for OpenFortune's collaboration with with Liquid Death. OpenFortune’s CRO’s LinkedIn post outperformed the Liquid Death CEO’s post in engagement, generating over 130,000 impressions—a remarkable achievement considering the 100,000+ person difference in audience size.
This buzz translated directly into sales momentum. “We pitched a client recently who said, ‘We want to do this now so bad to capitalize on the buzz you’re getting,' said Jaffin.
“We pitched a client recently who said, ‘We want to do this now so bad to capitalize on the buzz you’re getting.’ That’s the kind of momentum Third Wall creates.”
.jpg)
.jpg)
