About
A Global Venture Capital Firm Bridging Continents and Industries
Corner Capital Management is a global venture capital firm with relationships spanning Asia, the Middle East, and the Americas. As an industry-agnostic investor, Corner Capital Management maintains a diverse investment portfolio, supporting innovative startups and entrepreneurs across a wide range of sectors.
The Challenge
Demands for Content with No In-House Resources
Corner Capital Management understood the pivotal role of content in keeping their limited partners (LPs), founders, and key stakeholders informed. However, as an industry-agnostic investor with a diverse investment portfolio, Corner faced the challenge of building their content function from the ground up.
With no established content presence and a lean team, Corner lacked the in-house expertise and time necessary to develop a comprehensive content strategy and create high-quality assets across the various sectors they invested in. The firm recognized the importance of engaging their audience and establishing thought leadership through content but needed a partner who could define their narrative from scratch while navigating the complexities of their wide-ranging investments.
The Solution
Building a Repeatable and Scalable Content Strategy with Third Wall
Third Wall took on the challenge of building Corner's content engine from the ground up. The process started with conducting in-depth interviews with key stakeholders to gain a thorough understanding of Corner's unique voice, investment philosophy, and the diverse sectors they invested in. Using these insights, Third Wall developed a four-pillar content strategy designed to effectively engage Corner's target audience and establish the firm as a thought leader.
Bringing the strategy to life, Third Wall produced a wide range of thought leadership and interview-based content, collaborating with Corner's internal team members and portfolio companies. The content was then repurposed into assets for LinkedIn and email, ensuring distribution across all relevant channels.
The Result
Establishing Thought Leadership, Saving Time, and Driving Growth
Through the partnership with Third Wall, Corner has successfully established a robust and repeatable content engine. The creation of over 75 high-quality assets and an estimated 15 hours saved per week has resulted in a significant return on Corner's investment in content, allowing the firm to position itself as a thought leader across multiple emerging technology investment sectors while simultaneously showcasing the remarkable work of their portfolio companies.
As a result, Corner was able to leverage this content to build trust and credibility during their fundraising efforts, recently raising a $5m SPV, forging powerful partnerships with new LPs, and continuing their growth and success.
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