How Underground Sound Added $6k+ MRR in Month One with Third Wall

$6k+

MRR added in one month

1 month

from concept to reality

300k

impressions per month

From day one, Third Wall has been instrumental in the strategy, execution, and distribution of Uncovered Gems. Most importantly, they've helped drive meaningful recurring revenue to our bottom line with only a few hours of work per week. 10/10 experience."

Jake Kavaler

Founder & CEO at Underground Sound

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TABLE OF CONTENTS

About

Uncovering the Best in the Underground

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Underground Sound is the leading media company in the underground music scene, with a massive following of over 200,000+ dedicated fans across all their platforms. Their influential presence in the industry allows them to generate millions of impressions per month, solidifying their position as the go-to source for discovering and promoting the best in emerging and underground music.

The Challenge

Untapped Potential: Engaging an Idle Email List

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Underground Sound, a leading media company in the underground music niche, had built a substantial following of over 200,000 across their social accounts. However, they found themselves sitting on an untapped resource – an email list of 10,000 subscribers that they hadn't been utilizing. Underground Sound recognized the potential to monetize this list but needed guidance on how to effectively engage their audience and create a sustainable revenue stream.

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The Solution

Launching Uncovered Gems and the 'All Access' Community

Underground Sound partnered with Third Wall to launch their newsletter, "Uncovered Gems," and their premium "All Access" community. Third Wall worked closely with the Underground Sound team to develop a comprehensive strategy and design for the bi-weekly newsletter. They also took charge of the community operations, building the necessary infrastructure and automations to offer subscriber music reviews, in-newsletter promotions, Spotify playlisting, and more. While Third Wall handled the heavy lifting in content creation and community management, Underground Sound was able to focus on what they do best – curating and showcasing the best in underground music.

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The Result

Establishing Thought Leadership, Saving Time, and Driving Growth

The "Uncovered Gems" newsletter has been a resounding success, boasting an impressive 60% open rate – a testament to the high-quality content and engaging design. In the first month, the newsletter has attracted over 250 paid subscribers, generating an extra $6,500 monthly recurring revenue for Underground Sound. By partnering with Third Wall, Underground Sound has successfully monetized their email list, creating a loyal community of engaged fans and a sustainable new scalable source of income.