About
Empowering B2B Creators with Streamlined Operations and Media Support
Workweek is a media company that partners with B2B creators to launch and grow niche-focused media properties. They provide comprehensive back-end operational support, including content strategy, audience development, monetization, and business infrastructure. By leveraging Workweek's expertise, B2B creators can focus on creating high-quality content while building successful, sustainable media businesses.
The Challenge
Balancing Ad Copywriting and Content Creation Amidst Rapid Growth
Workweek has spent the bulk of the last two years onboarding more creators across various industries. The success of Workweek's platform relies heavily on the quality and consistency of the content produced by their creators.
However, as the number of creators grew, so did the demand for ad copywriting. Creators found themselves dedicating a significant portion of their time to writing ads, which diverted their focus from their core responsibility of creating engaging and informative content for their audiences.
Workweek knew they needed a high-quality copywriting team capable of meeting tight deadlines and adapting to the unique tone and voice of each creator while also possessing the knowledge to write about a wide range of technical industries. But finding the right partner was easier said than done.
“Third Wall is truly an extension of our existing team - always on time or ahead of schedule with deliverables, even if they are a quick turn requiring attention under 24 hours. If you are in need of copywriting or ghostwriting services, I can't think of anyone else better to do the job!”
The Solution
Partnering with Third Wall to Streamline Ad Creation
Third Wall stepped in as an extension of Workweek's account management team, providing comprehensive support for ad creation, re-engagement, and welcome campaigns. The team collaborated with seven prominent B2B creators across numerous industries, including fintech, healthcare, media, and franchises, along with Workweek's account management team to craft compelling ad copy for a range of top software companies, such as Stripe, Plaid, Monday.com, Wix, and Dairy Queen.
All campaigns were delivered on-time (with many 24-hour turnarounds!) and in the proper tone and voice of the respective creator. Third Wall also served as a trusted resource for one-off projects, including re-activation and break-up email copy revamps.
The Result
Driving Engagement, Cost Savings, and More Revenue
Over the course of two years, Third Wall has ghostwritten over 300 ads for seven different Workweek creators, saving the team an average of 40 hours per month and $50,000 saved per year (compared to hiring an additional in-house copywriter).
The ads consistently yielded consistent 1-2% click-through rates, leading to multiple ad campaign renewals.
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