About
The Leader in Web3 Gaming
Immutable, a trailblazer in the Web3 gaming industry, faced a serious marketing bottleneck as the company's rapid growth led to an overwhelming demand for content from various internal departments. Despite their dedication and hard work, Immutable's in-house content team struggled to keep pace with the unrelenting demand.
Immutable is a pioneer in the world of Web3 gaming, offering the infrastructure and tooling to help Web3 games scale. The company heavily relies on content marketing to educate its audience, build brand awareness, close more deals and establish itself as a thought leader in the ever-evolving blockchain industry.
The Challenge
Unable to Meet Content Demand
Immutable, a trailblazer in the Web3 gaming industry, faced a serious marketing bottleneck as the company's rapid growth led to an overwhelming demand for content from various internal departments. Despite their dedication and hard work, Immutable's in-house content team struggled to keep pace with the unrelenting demand.
But hiring another content writer for $100k+ wasn't in the cards.
Recognizing the need for a solution, Immutable sought a partner that could help them scale their content production while maintaining the high quality standards they were known for. The ideal partner would need to seamlessly integrate with Immutable's existing workflows, understand the complex and ever-evolving Web3 gaming landscape, and deliver compelling content across a wide range of formats and channels.
The Solution
Scaling Content with Third Wall Creative
Third Wall stepped in as an extension of Immutable's content team, seamlessly integrating with their existing processes and workflows. Drawing upon their expertise in Web3 gaming and their ability to adapt to Immutable's unique voice and style, Third Wall began producing a wide range of content assets tailored to meet the diverse needs of Immutable's various departments:
- Technical Explainers
- Partnership Posts
- SEO Hub & Spoke Spreads
- Thought Leadership
- PR Announcements
- Brand Copy
- LinkedIn Posts & Twitter Threads
The Result
Immutable Builds a Scalable Content Engine
No longer bogged down by the day-to-day demands of content creation, Immutable's team was free to focus on what they did best: developing and executing strategic initiatives that would drive the company forward. With Third Wall handling the heavy lifting of content production, Immutable's team had the time and space they needed to think creatively and strategically about how to use the content to achieve their goals.
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